We started working with Anjali almost two years ago on the PR strategy for the roll out of a new limited service hotel brand in Hong Kong called Tribute Hotels. The hotel brand was new to the market and so Anjali had to employ a PR strategy which got the media excited about the brand and one which would encourage them to write about it in international and local media. We worked together for a few months on perfecting the copy for the various press releases and Anjali crafted different angles and pieces to the overall story very much leading the PR strategy. The results have to date been far beyond our initial expectations. We have been featured in almost all of the targeted international press including Wallpaper, Monocle etc. and have done a number of interviews in local and international media. From our experience working with Anjali there is no doubt she has a lot of experience in hospitality PR but she also has a good handle on the changing landscape of PR in the digital world and how best to use those digital tools to position the story in the most effective way. She continues to oversee and advise on our PR & Communications.

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