It’s a rare pleasure to meet someone like Anjali, who I was first introduced to more than a decade ago when she was handling PR and marketing for Amanresorts and I was travel editor at Gourmet Traveller magazine.
For a journalist and editor inundated with press releases and story pitches from public relations professionals, Anjali stood out as an operator whose sense of empathy and understanding elevated her above the rest.
Anjali’s insights into not just what her clients need to sell their brand, but what makes a good story and how to pitch it effectively to journalists have always been second to none. She is a problem solver; a calm and considered operator whose ethics and dedication are beyond reproach. She achieves excellent results for her clients and also for journalists such as myself who are time-strapped and need immediate answers, information and assistance – and she does it all with enviable good grace.
My professional relationship with Anjali has continued as I have moved on to senior managerial roles in the publishing industry over the years. And a happy by-product of a working relationship built on trust and understanding has been the evolution of a strong friendship too. Anjali is one of life’s good people and I count myself very lucky to have met her.
She has my strongest support and advocacy for any role she may pursue.